How a Digital Marketing Agency Boosted ROI and Scaled Operations With GlobalTeam’s Virtual Assistants

For many marketing agencies, success brings a new kind of pressure, more clients, more deliverables, and an endless search for skilled people who can keep up. The demand for talent outpaces supply, and every new project stretches the limits of internal capacity.

That was the challenge facing Kristap Brencans, CEO of On The Map Marketing, a U.S.-based agency recognized for its expertise in local search and digital growth. His team’s reputation was built on results, but sustaining that momentum required consistent performance at scale. Traditional hiring was slow, costly, and often misaligned.

Partnering with GlobalTeam through its Global Direct Hire™ service changed that. The agency discovered a smarter way to grow — one built on efficiency, cultural alignment, and access to top-tier remote professionals across Latin America. Within months, On The Map filled key roles, accelerated delivery, and achieved an ROI exceeding 300%, without adding overhead or sacrificing quality.

When Growth Outpaces Capacity

Growth is a good problem, until it isn’t. As client demand surged, On The Map’s internal systems began to feel the strain: more campaigns, more sites, tighter timelines. What once ran smoothly started to require constant juggling just to maintain quality.

Hiring locally offered reliability but drained time and budgets. Recruiting for technical roles like SEO and web development took months and required multiple interviews. Freelancers filled temporary gaps but came with inconsistent availability, making it hard to maintain workflow stability.

At that point, Kristaps knew something had to change. “One thing I wish I knew earlier about remote hiring,” he said.

“was that GlobalTeam existed. Whenever we have a new hire need that we think they could fill the role in Latin America, we immediately turn to them.”

The Challenge: Finding Skilled Talent Without Losing Speed

On The Map was already a respected leader in local search marketing. But keeping that reputation meant delivering the same level of excellence with every client, every campaign, every time.

Kristaps knew that growth depends on having the right people in the right seats. The problem wasn’t talent, it was finding people who could match the pace and precision of agency life.

“We needed people who understood the rhythm of our work and could deliver without constant supervision,” he explained.

Before GlobalTeam, the agency’s recruiting process ate up time that should’ve gone toward strategy and client success. Most candidates lacked the adaptability or marketing context to contribute immediately. What the agency needed wasn’t freelance help, it needed full-time professionals who could integrate seamlessly and scale with the team.

How the Partnership With GlobalTeam Changed Everything

Everything changed when On The Map partnered with GlobalTeam, gaining access to bilingual, time zone–aligned professionals across Latin America, all pre-vetted for skill, communication, and cultural fit.

The process was fast and frictionless. GlobalTeam presented qualified candidates for SEO, web development, and project management roles within days. Each candidate came ready to operate at a U.S. business standard, with proven technical expertise and native-level communication.

“The biggest surprise I had working with GlobalTeam was the speed and quality of candidates they were able to deliver,”

Kristaps shared.

Within weeks, On The Map onboarded full-time SEO specialists, developers, designers, and project managers. These weren’t just hires — they became part of the agency’s core execution team, driving both daily operations and long-term growth.

The Results: Higher ROI, Stronger Team, Sustainable Growth

The results were immediate and measurable. On The Map increased delivery capacity without adding overhead or losing quality. Kristap estimates ROI at over 200–300%, driven by faster onboarding, smoother communication, and lower recruiting costs.

GlobalTeam helped On The Map

• Reduce recruiting costs through an efficient hiring model.
• Scale production capacity by filling 20% of roles with skilled remote professionals.
• Accelerate delivery with real-time collaboration in U.S.-aligned hours.
• Eliminate turnover disruptions, keeping projects consistent and predictable.

“ROI is definitely in the two, three hundred percentiles,”

Kristap said.

“You can plug in people as soon as it’s necessary, and the ROI on that is very high.”

Why GlobalTeam Works for Marketing Agencies

Marketing agencies rely on speed, quality, and trust. Every delay, every rework, every miscommunication affects profitability. GlobalTeam was built to solve those exact problems.

Unlike generic virtual assistant platforms, GlobalTeam delivers GlobalTeam Verified™ professionals from Latin America — specialists who already understand how marketing teams operate. They’ve worked in SEO, content production, web development, and digital campaign management for U.S.-based clients.

Each professional is vetted for:

• Native-level English and cultural fluency
• Clear communication and client confidence
• Marketing context and operational readiness
• Technical expertise and accountability

Working in the same time zone makes collaboration seamless. Communication flows naturally. Projects move forward without lag. Leaders can finally focus on strategy and growth instead of recruitment and turnover.

“A partner like GlobalTeam is an amazing resource for a company that’s fast-growing and constantly has hiring needs,” Kristaps summarized.

The Takeaway: Smart Hiring Creates Real Leverage

For On The Map Marketing, GlobalTeam wasn’t just a hiring partner — it became a growth engine. By connecting the agency with skilled professionals across Latin America, the company reduced costs, increased capacity, and built a dependable, long-term team.

The takeaway is simple: scaling doesn’t require over-hiring or burning out your in-house staff. With the right partner, you can build a distributed team that delivers consistency, quality, and measurable ROI — without breaking stride.

If you’re a marketing agency founder ready to expand your capacity and protect your margins, book a free consultation to discover how GlobalTeam Verified™, bilingual, time zone–aligned professionals can help you scale smarter.

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